InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. This last category proved to be especially lucrative. True differentiator to each member’s products.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

Both Sides of the Table

JUNE 18, 2015

I rarely talk to any startup entrepreneur or VC who doesn’t feel it and somehow long for simpler times despite the benefits we all enjoy from increased enthusiasm for our sector. For entrepreneurs there’s too much money sloshing around. Have a shorter to-do list with more things that are in the “done” category.

Software Review 150

Software Review Startup Venture Capital Invest 150

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. Developments Blog.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44