Startup Professionals Musings

MARCH 31, 2023

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

JULY 3, 2020

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 21, 2015

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 9, 2018

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 57

Metrics Demand Marketing Paramount 57