Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

MARCH 1, 2013

If you look at the industry, it's a roughly $100 billion industry, with about 80 percent of the revenue coming from the big six studios, Warner, Paramount, Disney, 20th Century Fox, and so on. Darren Marble: I spent the last ten years in enterprise sales, selling enterprise software and services to Fortune 500 companies.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

NOVEMBER 21, 2016

Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. In reality, fundamental changes in technology frighten away more customers than they attract, and take longer and more money to come to fruition than any investors wants to commit. Skip the hype.

Funding 98

Funding Startup Innocal Entrepreneur 98

socalTECH

MARCH 29, 2012

Our platform allows clients to run campaigns in front of their customers, wherever it's best to reach those customers. We quickly branched out of music, working with television companies like NBC Universal, and working with film studios like Paramount and Warner Bros. Now, we're getting into brands.

Social Media 217

Social Media Startup Platform Media 217

InfoChachkie

OCTOBER 27, 2011

When hiring ATM Operators at a Big Dumb Company (BDC), assessing each candidate’s ability to execute predictable tasks is of paramount importance. Yet, all of them, save the drummer, were successful salespeople during my multi-year tenure as the company’s sales leader. Read Part I HERE and Part II HERE.

Entrepreneur 252

Entrepreneur Paramount Startup Organization 252

socalTECH

OCTOBER 4, 2012

The amateur is probably our target customer, but a professional also looking to transition to digital would also be pretty interested in what we are doing. I started writing, doing production, and wrote a winning student short, and also worked at Creative Artist in film distribution and sales.

Web 187

Web Content Startup Education 187

InfoChachkie

JULY 26, 2010

I knew that having friends and allies on the playground that would back up “the new kid” was of paramount importance. Such playground friends serve to ensure the startup’s ongoing viability by providing resources, access to customers and technology and market validation. The same phenomenon is true for startups.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

InfoChachkie

JULY 18, 2011

You must focus on constantly delivering value to your customers and ensure that you are paid for the value you deliver. Thus, as is true with any startup, survival is paramount. Even if it sells capital goods that are one-time purchases, a company can charge its customers an annual service fee to create a recurring income stream.

Entrepreneur 216

Entrepreneur Startup Outsource Development Paramount 216

Tech Zulu Event

MARCH 7, 2010

Moderator: Vince Thompson, Managing Partner, Middleshift LLC Speakers: Carrie Coffee, Mobile Sales Specialist, Mobile Advertising, Microsoft Evan Neufeld, VP Marketing, GROUNDTRUTH. This spotlight session will highlight recent mobile campaigns from Infiniti, Paramount Pictures, Lexus, Intel, U.S.

Mobile 40

Mobile Media Case Study Advertising 40

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366

Develop Development Funding Venture Capital 366

Startup Professionals Musings

APRIL 23, 2012

If you are recognized as an expert in the business area of your startup, with a good reputation, and you know all the key vendors and customers, your value is huge. Expertise can be marketing, technical, financial, or sales. The same variables apply, but here skills and experience are paramount.

Startup 101

Startup Entrepreneur Equity CTO Hire 101

Startup Professionals Musings

NOVEMBER 8, 2010

If you are recognized as an expert in the business area of your startup, with a good reputation, and you know all the key vendors and customers, your value is huge. Expertise can be marketing, technical, financial, or sales. The same variables apply, but here skills and experience are paramount.

Equity 91

Equity Startup CTO Hire CTO Coach 91