Both Sides of the Table

APRIL 1, 2014

Young startups claim they are going to change the world, large companies that dominate that sector scoff at how low quality these new entrants are, until l ike frogs boiling in water they come to the realization that “this s**t is real.” Luddite dealers started petitioning state governments to make TrueCar illegal.

Truecar 338

Truecar Startup Hulu Pricing 338

socalTECH

SEPTEMBER 19, 2017

Can getting a car be as easy as opening up an app, scanning your driver's license, and inputting your credit card? Fair (www.fair.com), the latest startup by serial entrepreneur Scott Painter , does just that, letting users shop for a car, get approved, and pay for a car through a month-to-month payment--with no long term committment.

Startup 124

Startup Truecar Pricing Entrepreneur 124

Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. Customer Acquisition. On measurement.

Metrics 346

Metrics Startup SEO Customer 346

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

MARCH 12, 2013

He had joined a young startup in LA called HauteLook and was interested in getting to know the local tech community. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. Approachable.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Start by trying to narrowing the list of total prospective VCs.

Develop 366

Develop Development Funding Venture Capital 366

Both Sides of the Table

FEBRUARY 15, 2011

Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. And many of the ones that do want to do startups are plotting their one YCombinator company.

Venture Capital 313

Venture Capital Southern California Google Startup 313