InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. How many through SEM?

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222