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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Customers need to believe that you have their interests at heart.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 102
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 106
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction.

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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

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Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction.

Tips 92