beware-the-consultant 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. Value is created through diligent hard work. 3) Attempt To License An Idea.
InfoChachkie
JUNE 25, 2009
Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. As outlined in Beware the Consultant , be wary when selecting a professional services firm. As such, a startup-oriented lawyer is a critical member of your extended adVenture team.
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