InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

MAY 9, 2011

BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. Kiss of Death ConTraps.

Outsource Development 170

Outsource Development Entrepreneur Press Technical Review 170

InfoChachkie

MAY 9, 2011

BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. Kiss of Death ConTraps.

Outsource Development 124

Outsource Development Entrepreneur Press Technical Review 124