Demand Entertainment Snapchat Study 
socalTECH
MARCH 2, 2016
There are lots of studies that show that friends who show each other content, are five times more likely to engage with the brand they have been introduced to, compared with a brand that was not recommended by friends. We've since expanded to Instagram and Vine, and it's Snapchat and Youtube next. We look at it as having two parts.
Both Sides of the Table
FEBRUARY 12, 2017
Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel.
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