Tech.Co

JULY 31, 2017

Yet as an entrepreneur, you can rarely hide under the rock and pretend there’s nothing else happening around you and no one is demanding your attention. Shift to Snapchat-Styled Videos. Michael Litt recently shared how her B2B company decided to use Snapchat-style videos to engage with both her team and their customers.

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socalTECH

MARCH 2, 2016

There are lots of studies that show that friends who show each other content, are five times more likely to engage with the brand they have been introduced to, compared with a brand that was not recommended by friends. We've since expanded to Instagram and Vine, and it's Snapchat and Youtube next. We look at it as having two parts.

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Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens.

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Both Sides of the Table

FEBRUARY 12, 2017

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru.

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