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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379
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Interview with Skyler Lucci, HeyTutor

socalTECH

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113
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Render Media: Creating A Digital Publisher In The Social Age

socalTECH

He was a co-founder of Applied Semantics, which started the AdSense technology, which they sold to Google in 2003. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Demand Media made a business out of that. We came together in 2008, to focus on digital content.

Media 100
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. Let me be very direct. Market Structure.

Startup 150
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

SEO marketing vs. social marketing. I’ve been involved with SaaS companies with VCs who don’t understand demand generation, lead qualification, sales coverage ratios, sales forecasting or frankly when deals should be inside sales vs. outside sales. Think of web vs. mobile. Traditional software vs. SaaS. FourSquare.

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7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). what you can see with out scrolling down) probably get well over 85-90% of all of the downloads (much like on Google). I bet there is a lot that would surprise you about the mobile world.

Mobile 82
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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. What is your business model? Why this region? We are allover, we have users from across the world.