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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

Why Investors Should Demand This. If it stays at a few hours per month, then using something like Founder Institute's FAST agreement probably makes sense. Just make sure its clear what the expectations are going into any engagement. But they are having a tough time getting it all the way done.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support. I’m going to set up the framework today and in future posts I’ll drill down into each area.

Sales 393
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How I Use Visualization to Drive Creativity

Both Sides of the Table

The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing?

Writing 356
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How Many Investors are Too Many?

Both Sides of the Table

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves. Here’s my guide to how to do that. They aren’t people who are going to demand minimum ownership %’s. I love that. And it’s kind of true.