SoCal Tech Calendar

OCTOBER 31, 2008

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures.

Pricing 100

Pricing Technology Council Framework Platform 100

Both Sides of the Table

NOVEMBER 4, 2010

I cannot recommend it enough for people in the technology or media sectors. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. It is often LESS performant.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

JUNE 9, 2013

As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting. Prices down. Network Up. But what else?

Marketing 361

Marketing Course Pricing Networking 361

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. Of course our great technology industry did itself rise on the back of infrastructure created by telecommunications & cable infrastructure as well as decades of media production.

Course 280

Course Startup Framework Marketing 280

socalTECH

FEBRUARY 26, 2016

It's quite a different framework from an Airbnb or HomeAway. By that time, I had figured out the cadence of pricing for hotel rooms, and had been traveling back and forth between LA and San Francisco for three or four days each week. Plus, prices were starting at $180. It gives our hosts an opportunity to not live by a calendar.

Startup 100

Startup Los Angeles Mobile Pricing 100

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.

Marketing 379

Marketing Startup SEM SEO 379