Startup Professionals Musings

OCTOBER 25, 2014

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you.

Startup 108

Startup Resource Metrics Technical Review 108

Both Sides of the Table

JUNE 9, 2013

I broke down the types of CC companies into 5 main buckets today to give a framework to think about your startup if you’re entering this space: 1. I believe the natural success to that is Twitter more than any other technology of our generation. An obvious example of this is oDesk. It is the antidote to top-down control.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

APRIL 20, 2013

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you.

Startup 101

Startup Resource Metrics Technical Review 101

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

FEBRUARY 26, 2016

It's quite a different framework from an Airbnb or HomeAway. Asher Hunt: Back in 2010, I was spending a lot of time at Coloft, which I think of as the Bauhaus of technology in LA. So do you this a lot of this is driven by a generation shifting to more of an on-demand, Uber-style lifestyle? Asher Hunt: It's a number of shifts.

Startup 100

Startup Los Angeles Mobile Pricing 100

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. Will this hold in the future?

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. Of course our great technology industry did itself rise on the back of infrastructure created by telecommunications & cable infrastructure as well as decades of media production.

Course 280

Course Startup Framework Marketing 280