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Demand Media Launches New Content Channels

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Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. According to Demand, the new product is aimed at online publishers, and will provide them with original content focused on attracting readers. READ MORE>>.

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Demand Media Creates Editorial Advisory Board

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Santa Monica-based Demand Media , the online publishing effort headed by Richard Rosenblatt, said late last night that it has created a new Editorial Advisory Board. Demand said that Teri Schwartz, Dean of UCLA's School of Theater Film and Television; Kevin Z. READ MORE>>.

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Demand Media Launches Long Form Article Effort

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Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

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AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time. READ MORE>>.

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Xirrus Ranks Two In WSJ Top Startups List

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In a proof that it's not all social media and e-commerce here in Southern California, number two ranking startup in The Wall Street Journal's ranking of the "Top 50 Startups" is none other than wireless hardware provider Xirrus , based in Thousand Oaks. That list included Laguna Hills-based Glaukos at number 7; Donuts Inc. ,

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eHow Launches New Women's Channel

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Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift.

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SoCal Firms Still Lined Up For IPOs

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10 of the 44 venture-backed companies currently filed to go public are from Southern California, according to an analysis today from the Wall Street Journal. Southern California has been very active in the IPO arena, with successful IPOs recently of Cornerstone OnDemand , Demand Media , and Inphi Corp.