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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Performance marketing also demands accountability. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. In reality, they want to buy customers, not ads.

Marketing 209
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.