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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? What about mobile? Rebelling is simply a form of snobbery. Look at Viddy & SocialCast.

Marketing 379
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7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

All you hear about these days is Mobile. Companies are spending more time and money on their mobile sites than their full-fledged website. It’s hard to even watch a TV commercial without some sort of mobile app shout out. I bet there is a lot that would surprise you about the mobile world. Download Apps From the Web.

Mobile 82
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Render Media: Creating A Digital Publisher In The Social Age

socalTECH

The people who we our content and videos in are essentially connected, mobile, have their phone with them all the time. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Everyone carries their phone around, and 70 to 75 percent of the traffic on our site is all mobile.

Media 100
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Think of web vs. mobile. SEO marketing vs. social marketing. I’ve sat on ad tech boards with board members who clearly knew little about impressions, fill rates, CTRs, RTB, eCPMs or the difficulties & opportunities of embedded mobile SDKs vs. HTML5. Traditional software vs. SaaS.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

Sponsorship on the website – we have business owners asking to advertise on our site – this was never our intention – but due to demand, looking at building this into the platform. We also plan to introduce a premium profile – with onsite advertising for the subscriber – due to demand from our users.

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Top 30 Startup Posts in June 2010

SoCal CTO

Creating Incremental Strategic Value - Ask the Angels , June 17, 2010 We can easily overlook the level of demand pull when we are assessing strategic value. Despite its still 44% strong market share, the company is losing more and more every day to Apple and Google, both of which had no previous mobile experience.

Startup 175