socalTECH

FEBRUARY 24, 2010

At the end of the day, what we do is create demand and pass that in the form of a lead to someone. It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers. Scott Morrow: We get around 3.3

Content 165

Content Demand Sites Media 165

InfoChachkie

JULY 14, 2011

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. Performance marketing also demands accountability. In reality, they want to buy customers, not ads.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Yes, long before Yelp or any similar service. They would launch quickly and test whether or not there is any demand. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350