Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics
InfoChachkie
NOVEMBER 5, 2012
In addition to being a thought leader within the Lean Startup Movement , Steve is also a professor at Stanford and Berkley. And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' The first thing I did was raise our prices.".
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