Both Sides of the Table

OCTOBER 8, 2014

billion 2013 figure) have been massive financings at Honest Company ($70mm), JustFab ($85mm), ZipRecruiter ($63mm) and lord only knows how much SnapChat has actually accumulated. He built & IPOd Demand Media. In the last month alone (ie not captures in the $1.5 What Has Given Birth to This New Movement in LA? .

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

JUNE 17, 2017

Or you know the other one — the one where Snapchat lost $2 billion in just one quarter. They hired a biz dev team to work on deals where their product could be embedded in other people’s products as a way to increase customer demand. If there was strong market demand for their product then this investment might pay off handsomely.

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Simply write a great book? If you have NO network of promotion for your story? How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 14, 2016

There is much discussion online and also in small, private groups, about why the price of technology companies – public and private – are falling. It pains me to see the typical (and predictable) responses on Twitter, “VCs want prices to drop!” ” “Sure, prices are dropping.

Startup 150

Startup Company Companies Venture Capital 150

Both Sides of the Table

SEPTEMBER 17, 2017

In more than a decade of writing about the Internet and tech-enabled businesses I’ve learned that mobs don’t do nuance well. Our social graphs are locked in Facebook, Twitter and Snapchat. The reality is that cryptocurrencies can be both and can be liberating and corrupting at the same time. It’s certainly food for thought.

Course 280

Course Startup Framework Marketing 280