Demand Sales Santa Monica Sites 
socalTECH
MARCH 11, 2014
Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. The move looks to be part of a shift by Demand Media in its ad strategy, where it has begun to rely on third party, vertical publishers to help sell ads for its properties.
socalTECH
APRIL 13, 2016
Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007. Demand Media acquired Cracked in 2007.
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socalTECH
JANUARY 29, 2014
Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.
socalTECH
MAY 5, 2011
Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results.
socalTECH
OCTOBER 14, 2008
Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels.
socalTECH
JUNE 16, 2010
Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Tags: demand media joost advertising video. Financial details of the partnership were not disclosed. READ MORE>>.
socalTECH
MAY 16, 2017
Santa Monica-based Leaf Group Ltd. , the firm that runs Livestrong.com, eHow, Society6, Saatchi Art, and other sites, said on Monday that it has named Jay Ku as Senior Vice President, Advertising and Brand Solutions, and Ruben Baerga as General Manager of Society6. Leaf Group was formerly known as Demand Media.
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