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Demand Media Links With Electus Digital For Comedy Ad Sales

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Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. The move looks to be part of a shift by Demand Media in its ad strategy, where it has begun to rely on third party, vertical publishers to help sell ads for its properties.

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Demand Media Sells Creativebug, CoveritLive

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Santa Monica-based Demand Media said Monday that it has sold both its Creativebug. Demand Media said it sold Creativebug its online video business focused on arts and crafts, to Other Media , a new joint venture between AT&T and The Chernin Group, Separately, the compay said it sold CoveritLiveto Canadian firm ScribbleLive.

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Demand Media Unloads Cracked For $39M

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Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007. Demand Media acquired Cracked in 2007.

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Demand Media Shifts Ad Strategy

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Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

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Report: Demand Media Snags Another Yahoo Vet

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A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. The move comes shortly after Demand hired former Yahoo Head of U.S. Advertising Sales Joanne Bradford. READ MORE>>.

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Demand Media Nets $77.2M From IPO

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Santa Monica-based Demand Media said this morning that it received approximately $77.2M Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders. READ MORE>>.

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