article thumbnail

The Search Agency Highlights Growth In Revenues, Jobs

socalTECH

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. The firm said the growth came as a result of increasing demand for the firm's online marketing services.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He then pointed out that for service-based businesses every slot that went unfilled the provider had very high fixed costs and very low marginal costs and people ought to be willing to sell low-demand or last-minute expiring times at a discount while selling premium times at full price or even a surge price.

CTO Coach 359
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand. Google was clear that they WOULD NOT go into this business.

article thumbnail

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

Marketing 139
article thumbnail

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

Marketing 107