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Design

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Paid Search

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

JULY 14, 2011

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. Scuba or skydiving?

Marketing

Marketing Advertising Paid Search Startup

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?

Competition

Competition Idealab Product CitySearch

RingRevenue Creates A New Performance Marketing Revenue Channel

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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