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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Creative – we’re a place of writers, directors, producers, musicians, costume designers, make-up artists, graphic artists, 3D modelers. An innovator in technology, especially monetization.

Startup 304
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Matt Knox and Joey Lane, Bingie

socalTECH

I had my own list on my iPhone, writing down what I wanted to watch, and where those shows are. We did a lot of testing before we actually started designing and building Bingie, including running surveys, and started with kids as young as fourteen and people as old as 70. How did you come up with the idea for the company?

Startup 113
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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

When he had the idea for his company, he didn’t write a long business plan or try to raise money to hire an agency to build a website for him. He just pounded out design and code for a few weeks and got Plancast up on the web and users adopting his product right away.

Company 111
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

This San Francisco startup has amassed an impressive portfolio of innovative products that have the potential to disrupt content distribution in Hollywood and everywhere else. It has been reported by Google that 77% of viewers use a companion device while watching TV.

Screening 109
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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass. Q Manning – Rocksauce Studios , mobile ap designers and developers. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Mike Norman – WeFunder , bringing crowd investing to the world.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. But I didn’t write it for you; I wrote it for myself. How to Take Down Facebook -- Hint: It Ain't Twitter. but: Something is Still Missing.

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Top 120 Startup Posts for 2010

SoCal CTO

500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378