thrill-the-messenger 
InfoChachkie
MAY 9, 2011
In many cases, agreements crafted by BDC lawyers resemble ConTraps rather than mutually beneficial contracts. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement.
InfoChachkie
MAY 9, 2011
In many cases, agreements crafted by BDC lawyers resemble ConTraps rather than mutually beneficial contracts. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement.
InfoChachkie
DECEMBER 2, 2009
As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. In the “good old days”, pre- 1999, advertising dollars were largely gambled away.
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