Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
For sites displaying the ads, this is called pay per click (PPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.
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