thrill-the-messenger 
InfoChachkie
MAY 9, 2011
In many cases, agreements crafted by BDC lawyers resemble ConTraps rather than mutually beneficial contracts. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Give up Branding.
InfoChachkie
MAY 9, 2011
In many cases, agreements crafted by BDC lawyers resemble ConTraps rather than mutually beneficial contracts. This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Give up Branding.
InfoChachkie
DECEMBER 2, 2009
Unattributed – There is no such thing as organic customers. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. Decreasing Your Customer Acquisition Costs. It does not happen.
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