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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

Not only do our business clients turn to us for lawsuits, but they also ask us to create efficient processes and develop their brands. You are writing about the essentials of business. I am planning right not to write a post about how startups often get SEO wrong. Look forward to connecting around the SEO topic.

Startup 150
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. Once you gain real traction as an expert in your space through the blog, investors will put you at the top of their funding list.

Startup 101
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I hand out money. How differentiated is that? Think about Luma Partners.

Marketing 389
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. Once you gain real traction as an expert in your space through the blog, investors will put you at the top of their funding list.

Blogging 104
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

I had an enjoyable conversation this morning with a young team straight out of college this morning and they were calling to ask advice on how to approach fund raising (angels vs. VCs, how to select a VC, etc.) So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Connections?

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. A funding announcement is a stand-alone event.

Marketing 380
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style. Establish visibility and attract funding sources.

Blogging 110