Document Email Marketing Metrics 
SoCal CTO
DECEMBER 19, 2012
In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. That's fairly uncommon.
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.
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Both Sides of the Table
MAY 14, 2018
Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. Competition isn’t won or lost by your marketing decks?—?it’s frankly I’d be surprised if they weren’t. A deck is a deck.
Both Sides of the Table
MAY 19, 2018
When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. These collective sets of documents form the basis of what somebody looking at investing would call “financial due diligence.”
Both Sides of the Table
NOVEMBER 9, 2014
We all know that funding markets have changed for startups. Generally speaking in venture capital financings the legal documents will specify that only “major investors” (a threshold set in the agreement – which can be $500,000 investor or more). What is less understood are the consequences of these changes.
Startup Professionals Musings
MAY 1, 2019
Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Document processes and metrics for economies of scale.
SoCal CTO
APRIL 8, 2010
Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. How do the sample Series Seed financing documents differ from typical Series A financing documents? In response he sent me a competitive analysis.
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