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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Interview with Michael Greenberg, Retina

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In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.

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Mike Jones of Science Inc, On Exits And Finding The Right Entrepreneurs

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The company's other acquisitions included the $1 billion acquisition of Dollar Shave Club by Unilever, and the acquisition of HelloSociety by the New York Times. This is your third exit this year, including Dollar Shave Club and HelloSociety. Are you still investing and creating new companies?

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Reflections On 2017: Michael Jones, Science Inc.

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Michael has been behind such companies as HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever). Since we started Science six years ago, we've co-founded and invested in more than 70 companies and have exited multiple portfolio companies.

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Reflections on 2018: Michael Jones, Science Inc.

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Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. Our investment in PlayVS and the subsequent launch of their Season Zero high school e-sports platform was very exciting.

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Another Major Win for LA Tech

Both Sides of the Table

But one tech news story stood out for me — the fact that LA-based Dollar Shave Club (DSC) was sold to Unilever for $1 billion. Because I work so closely with video companies I’ve been very vocal with startups I’ve backed about the need to invest in high-quality video to help support a brand.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Michael Dubin , Dollar Shave Club (Los Angeles, consumer subscription). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Amanda MacNaughton , PromoJam (Glendale, marketing software). event socaltech50 awards entrepreneur entrepreneurship feature dfr2013' Ryan Hudson , Honey (Pasadena, apps).