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Dollar Shave's TV Push Powered By Convertro

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Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Interview with Michael Greenberg, Retina

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In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.

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Here's Who Is Funding Companies In Southern California Today

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Most recent investments: GOAT, cloudvirga, Vemba, LootCrate, Invoca. Most recent investments: EventBoard, Sensay, Shipt, Scopely, ALL DEF DIGITAL. Most recent investments: Ring, Flipagram, Snapchat. Most recent investments: Ring, Flipagram, Snapchat. Local exits: Dollar Shave Club, Telogis.