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How Epoxy Is Helping Content Creators Make Their Video More Social

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Los Angeles-based Epoxy (www.epoxy.tv) launched yesterday to help content creators do just that. We spoke with co-founders Juan Bruce and Jason Ahmad about Epoxy''s mission, its roots from projects at Team Downey, the production firm of Robert Downey Jr., where we were helping to figure out the digital side of the company.

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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

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Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. This year, after working with Team Downey, and several other accelerators, our idea became more developed. which has also invested in us.

Commerce 153
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How Online Video Companies Can Increase Margin and Build Better Businesses

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The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. This helps get CPM rates higher – even within YouTube.

Company 339
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Why Online Video Just Took One More Big Step to Legitimacy

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This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group. Dana Settle (Greycroft) & I had led the first round of investment in the company in 2010 and we were looking for smart media investors to join us as investors in the company.

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