Leadership: Sell the dream; Make the reality.
Berkonomics
APRIL 14, 2016
As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all of your stakeholders. And that includes potential customers as well as executives and employees. Sometimes growth happens without a leader envisioning it, living it daily, evangelizing it to anyone who will listen.
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