Remove category strategic-planning
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Solution may require new category development time. If you go this route, make sure your solution is strategic. Your rollout plan needs to factor in these requirements.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. Redefine your product to reach a new category. Uber added UberLUX, with stylish high-end cars, to declare access to the limousine category.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While geolocation services are just now getting into the browser (see Mozilla’s geolocation features for Firefox for an example ) and the basic infrastructure being put in place, little critical mass has been achieved despite serious bids from major vendors in the past. Dion Hinchcliffe Get Enterprise Web 2.0

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