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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Let candidates educate you on attributes you need and they bring. For example, Richard Branson, CEO of Virgin Group, with no technical background at all, has started and run many technical companies, including the futuristic Spaceship One and an orbital space launch system, and reportedly does his own social media work.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Incent these early.

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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. In these cases, you need testimonials, usage details, and return-on-investment examples. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing.

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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is there an educated marketplace waiting? Examples include Domino’s “We’ll deliver in 30 minutes or less, or it’s free!” Keep it simple and short.

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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. In these cases, you need testimonials, usage details, and return-on-investment examples. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing.

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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is there an educated marketplace waiting? Examples include Domino’s “We’ll deliver in 30 minutes or less, or it’s free!” Keep it simple and short.

Startup 166