Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Berkonomics

DECEMBER 31, 2020

First, an example of grant-based financing . A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. I was chairman of a company that, for twelve years never took a dollar of outside investment. How refreshing!

Equity 156

Equity Writing Education Research 156

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Shared risks (open capital).

Organization 126

Organization Social Media Examples Customer 126

Startup Professionals Musings

MAY 15, 2020

For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

MAY 14, 2021

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

Pricing 145

Pricing Startup Competition Examples 145

Startup Professionals Musings

OCTOBER 23, 2021

Examples include the Conscious Capitalism® movement, founded by John Mackey of Whole Foods, the B Team , founded by serial entrepreneur Sir Richard Branson, and the Benefit Corporation (B Corp) form of business now available in 35 states. That means educating targeted supporters is key, even before you start to sell.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

NOVEMBER 4, 2020

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166

Startup Education Ideas Customer 166

SoCal Tech Calendar

JUNE 2, 2017

INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

San Diego 100

San Diego Case Study Study Education 100

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Customer 99

Customer Custom Startup Content 99

TechCrunch LA

MAY 23, 2019

.” Fika Ventures focuses on the greater B2B ecosystem but has also supported companies solving social issues within housing, education and healthcare. Ho cited an investment in WeeCare , a startup that helps people launch curriculum-based home daycares within their own homes, as an example.

Funding 218

Funding Startup Seed Funding Los Angeles 218

Startup Professionals Musings

DECEMBER 15, 2021

It seems to be more a function of mindset and principles, more than education or natural ability. We have all heard of examples where people have overcome physical odds to success, such as Richard Branson with dyslexia, causing him to get low marks in school and communicate poorly as a young business person.

Education 148

Education Mentor Customer Custom 148

Startup Professionals Musings

DECEMBER 1, 2021

Customers are looking for a differentiator today. If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. Practice your agility.

Examples 128

Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

MARCH 28, 2012

But once you start selling products, all of these pale in comparison to the level of customer experience you provide. Here are the top ten suggestions from John and others for how to create a culture of extreme customer focus in your organization: Create a customer service vision. Exceed customer expectations.

Customer 104

Customer Custom Startup Organization 104

Startup Professionals Musings

DECEMBER 12, 2022

For example, entrepreneur Sir Richard Branson has started or grown over 400 companies, from record labels to space travel, so for him the joy is clearly in the startup. Practice leadership by example beyond your business entity. Every process needs a feedback mechanism to ensure continuous improvement.

Startup 137

Startup Training Entrepreneur Organization 137

Startup Professionals Musings

MAY 21, 2023

For example, professional investors put great priority on your previous experience in building a business, and they expect to own a portion of the business equity and control for the funds they do provide. An example would be negotiating free office space by agreeing to support the computer systems for all the other office tenants.

Startup 106

Startup Capital Equity Funding 106

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

NOVEMBER 4, 2010

But once you start selling products, all of these pale in comparison to your level of customer service. Here are the top ten suggestions from John and others for how to create a culture of extreme customer focus in your organization: Create a customer service vision. Exceed customer expectations.

Customer 90

Customer Custom Services Startup 90

SoCal Tech Calendar

OCTOBER 14, 2016

They're seeking community, education, entertainment, and most of all, a sense of authenticity. Storytelling allows brands to speak to their customers in a way that builds lasting trust. Breakfast provided. Consumers these days are looking to connect with companies on a much deeper level. See [link] (more)

Pepperdine 100

Pepperdine West Los Angeles Education Entertainment 100

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

AUGUST 29, 2020

For example, professional investors put great priority on your previous experience in building a business, and they expect to own a portion of the business equity and control for the funds they do provide. An example would be negotiating free office space by agreeing to support the computer systems for all the other office tenants.

Funding 174

Funding Startup Equity Examples 174

Startup Professionals Musings

APRIL 27, 2022

Current examples include Conscious Capitalism® , popularized by John Mackey, The B Team , founded by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 35 States. Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.”

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

APRIL 17, 2022

A good overall example is the synergy between Google co-founders Sergey Brin and Larry Page, as well as long-time Executive Chairman Eric Schmidt. The passion has to be in the business context – meaning results oriented, customer oriented, and sensitive to competition. Conflicting visions won’t work. Carry minimal historical baggage.

Software Review 154

Software Review CTO Hire Outsource Development Startup 154

Startup Professionals Musings

NOVEMBER 18, 2020

Here are some key principles to consider in every case: Solve a significant problem for customers with money. Every sustainable business model has to attract paying customers and revenue, as well as provide something with significant economic or emotional value. They also offered an app to make the whole process simpler.

Platform 145

Platform Startup Social Media Customer 145

Startup Professionals Musings

APRIL 16, 2021

Elon Musk with Tesla and SpaceX may be the most current example of this phenomenon, but others often mentioned include Richard Branson (Virgin Group), Joe Costello (Cadence Design), and Howard Schultz (Starbucks). Great entrepreneurs remember that great design motivates and excites customers, often even more than function.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. Customers buy solutions, not technology. Prototype your solution for customers, and discount friends and family.

Technology 127

Technology Marketing Social Media Customer 127

TechCrunch LA

APRIL 21, 2021

So in its first years of existence, Welcome Tech has focused on building out a platform that provides educational resources, information and services that “they need to thrive in a new country.” Big banks rush to back Greenwood, Killer Mike’s Atlanta-based digital bank for underrepresented customers. the company says.

Platform 299

Platform Resource Services Capital 299

Startup Professionals Musings

NOVEMBER 5, 2022

Here are a few of their key points, with my own insights added: Workers today are more educated and aware of options. They are more sensitive to customer needs and see peer collaboration as the most effective decision process. Examples of the new tools include online meetings through Zoom or GoToMeeting.

Outsource 133

Outsource Training Organization Social Media 133

Berkonomics

AUGUST 14, 2014

Early meetings with potential customers will yield enthusiasm for a “free test” of the new product. There are numerous examples like that one. I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn.

Examples 99

Examples IP Acquisition Social Media 99

Berkonomics

JANUARY 13, 2022

To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Take with you the best wishes from those in your past and build upon the education you received with this effort. And to celebrate for yourself, for making it all the way to the finish line.

Writing 156

Writing Entrepreneur .Net Sales 156

Startup Professionals Musings

JANUARY 6, 2019

Examples include the Conscious Capitalism® movement, founded by John Mackey of Whole Foods, the B Team , founded by serial entrepreneur Sir Richard Branson, and the Benefit Corporation (B Corp) form of business now available in 33 states. That means educating targeted supporters is key, even before you start to sell.

Startup 97

Startup Education Customer Custom 97

Startup Professionals Musings

DECEMBER 3, 2022

Now may be the time to build new credentials is this digital age by taking time for education courses and attending digital conferences. For example, with a strong background in traditional marketing, you may reposition yourself as a digital marketing expert, with a much better opportunity.

Social Media 125

Social Media Summary Startup Mentor 125