Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. Well-tuned metrics are an absolute must. And the tools for most are available, sometimes free, for the educated marketer. A pivot or product enhancement in reaction to user or customer comments will advance your chances of success.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Current examples include Conscious Capitalism® , popularized by John Mackey, The B Team , founded by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 35 States.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

InfoChachkie

JUNE 2, 2014

The gowns are then dry cleaned and readied for the next customer, in the spirit of the emerging sharing economy in which goods are communally used multiple times. The bridal party can choose to collaborate as little or as much as they want, by hosting a try-on party or having each girl try on her own dresses at her own, for example.".

Design 208

Design Customer Custom Satisfaction 208

Startup Professionals Musings

SEPTEMBER 6, 2014

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities where people relate to, and expect to interact with businesses and products they like. You can’t force people to treat customers well if they feel ill-used themselves.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

JANUARY 2, 2017

In my role as a new business advisor, I sometimes see people who are very intelligent and well-educated, but not adept at problem solving. At worst, it’s a learning opportunity for you and your team, which can lead to providing a better customer solution or experience. Don’t let costs escalate, or customers escape for lack of action.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Current examples include the Conscious Capitalism® movement led by John Mackey, The B Team , led by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 20 States.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

MAY 20, 2012

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. You can’t force people to treat customers well if they feel ill-used themselves.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

JUNE 24, 2013

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. You can’t force people to treat customers well if they feel ill-used themselves.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Current examples include Conscious Capitalism® , popularized by John Mackey, The B Team , founded by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 33 States.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Current examples include the Conscious Capitalism® movement led by John Mackey, The B Team , led by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 14 States.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Startup Professionals Musings

AUGUST 12, 2016

For example, entrepreneur Sir Richard Branson has started over 400 companies, from record labels to space travel, so for him the joy is clearly in the startup. Implement metrics and set objectives for every organization. Practice leadership by example beyond your business entity. You can’t manage what you don’t measure.

Entrepreneur 55

Entrepreneur Training Organization Examples 55

Startup Professionals Musings

FEBRUARY 27, 2011

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. You can’t force people to treat customers well if they feel ill-used themselves.

Startup 92

Startup Customer Custom Social Network 92

socalTECH

JULY 10, 2017

I also think at the education level, people have seen that machine learning and AI has a much better accuracy rate than some of the other, rules-based systems of the past. When you look at the metrics, in some cases, the rules-based systems will have 200 to 300 to 1 false positive rates. That's one of the bigger reasons.

Artificial Inteligence 124

Artificial Inteligence Software Review San Diego .Net 124

Xconomy

MAY 31, 2016

A generation ago, for example, Microsoft was coming to life in New Mexico and the Puget Sound region was largely dependent on Boeing. ” There are silicon-based approaches—for example, the use of custom architectures and field-programmable gate arrays. Systems that reason, understand, and explain.

Technology 72

Technology Artificial Inteligence Cloud Computing Examples 72

Tech Zulu Event

APRIL 1, 2015

Traditional brick and mortar stores might say, “We don’t need likes and shares, we need customers.” Focus on customers. If you are selling beauty products for example, Dove commercials are a good example. Facebook, for example, do not allow posts that are “very promotional.” Know the rules. Need a ruler?

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

NOVEMBER 10, 2013

You always want perfect data on what customers are doing. For example? But what does the customer physically do at the theatre when they’re there and making a choice? He continues with an example where they’d spent a lot of effort on implementing tracking on every portion of a product. His take on the matter?

Product 87

Product Fandango Design Startup 87

Xconomy

SEPTEMBER 23, 2016

Redwood City, CA-based AltspaceVR is just one of the tech companies that’s trying to draw in more users or customers by creating new projects that put an election spin on their core offerings. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. I recommend realistic examples of cost savings and return-on-investment testimonials from early users.

Product 86

Product Marketing Education Examples 86

Tech Zulu Event

APRIL 14, 2014

That portion we call data aggregation where you are looking at one metric across a lot of different data sources. A really good example is a product that is sold offline, where the marketing is done online. MW: We love the customers in LA. MW: We’re right now at that crucial spot where we’re onboarding our first customers.

Startup 85

Startup Southern California Mobile Software 85

Startup Professionals Musings

JUNE 11, 2013

Lead by example, of course, and encourage employees regularly to pursue a healthy lifestyle. On a regular basis, at least once a quarter, you need to take a hard look at all your key metrics. Improve customer service. Quarterly business reviews. Measure how well you are doing with surveys and personal contacts.

Startup 93

Startup Tips Entrepreneur Metrics 93

SoCal CTO

AUGUST 3, 2010

Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today. Customer Validation needs to have the CEO actively involved. Here’s an example in a direct sales channel. Not so bad.

Startup 217

Startup Venture Capital Blogging Software Review 217