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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. North of the 101].

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What Should We Make of Peter Thiel’s “20 Under 20? Education Program?

Both Sides of the Table

We need to take some risks in education and in innovation in this country so anybody that it trying to break through the traditional mold and try to create a new model ought to be lauded, not attacked. The value of a college education. I am very passionate and on record about the value of education. Education is self discovery.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings).

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Spend 2012 on the Right Side of the Haimish Line

Both Sides of the Table

Occasionally on this blog I break away from industry commentary and write more broadly. We hung out a lot together a dinners and educational events. The first day of 2012 seems the perfect day to do so. One of the most important articles I read during the entire year was David Brook’s op-ed article on “ The Haimish Line.”

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