Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. North of the 101].
Let's personalize your content