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Wpromote Rolls Out New Marketing Platform

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El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

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Swagbucks Buys Sodahead

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Los Angeles-based prodege , the parent company of Swagbucks , said this morning that it has acquired Sodahead , the online polling and discussion platform founded by Jason Feffer. According to Prodege, it will acquire all of SodaHead''s assets and staff from its Encino headquarters, and will move them to Swagbucks offices in El Segundo.

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PK4 Media Buys Prosperio

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El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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VoiceVault Takes On Voice Biometrics With SDK

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El Segundo-based VoiceVault , a developer of biometrics technology, said this week that it has released a new software development kit to help developers add voice biometrics on their mobile apps. Pricing on the product was not announced.

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AT&T's DIRECTV NOW Tops 500,000 Subscribers

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AT&T , which has been ramping up its efforts and presence in Los Angeles, both with technology and Hollywood, said this week that it has topped 500,000 subscribers on its over-the-top (OTT) streaming platform, DIRECTV NOW.

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ClearPath Networks Names VP

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El Segundo-based ClearPath Networks , a developer of a cloud-based platform aimed at helping network, broadband, and cloud operators manage their services, has named a new VP. Cohn joins the company from Ciena Corporation, and also had served at IP Infusion, Amdocs, and Lucent Technologies. READ MORE>>.

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AT&T Eyes Focus On Silicon Beach, Hollywood

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Studios lot on Friday and Saturday, the company is planning to bolster its operations across Los Angeles, to take advantage of the region's growing reputation as a center of the technology industry. AT&T and Time Warner are currently working through antitrust clearances over the deal. READ MORE>>.

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