Rubicon Project Extends Ad Platform To TV
JANUARY 29, 2016
Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences. Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. AdMore, which is backed by The Carlyle Group and HIG Growth Partners, helps agencies and marketers automate their TV advertising. READ MORE>>.