Rubicon Project Extends Ad Platform To TV

socalTECH

Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences. Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. AdMore, which is backed by The Carlyle Group and HIG Growth Partners, helps agencies and marketers automate their TV advertising. READ MORE>>.

Mogreet Launches MMS Ad Platform

socalTECH

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

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Clinton and Trump Platform Analysis: Which Is Best for Education Companies?

Xconomy

Educational technology is one field worth examining, even though education hasn’t been a front-burner issue in the final months of the campaign. In the centerpiece of his education platform , Trump would redirect $20 billion in federal education spending to K-12 school choice programs. This could conceivably benefit innovative charter schools that are building a new curriculum from scratch and deploying educational technology more comprehensively than established schools.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

socalTECH

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Swell Launches Social Impact Investing Platform

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Newport Beach-based Swell , a new fintech startup, said on Tuesday that it has launched a new online platform which lets consumers invest in specific portfolios focused on social impact. Swell said it lets users invest as little as $500 into such themed investments in the areas of green technology, renewable energy, zero waste, clean water, healthy living, and disease eradication.

BlueCava Gets $13M For Ad Technology

socalTECH

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. Blue Cava had previously been focused on device reputation and security services, and appears to have pivoted the company to apply that same technology to ad targeting. bluecava advertising platform cross venture capital targeting

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How Connectifier Is Applying Search Technology To Recruiting, With John Jersin

socalTECH

The company recently announced a funding round, led by True Ventures, so we thought we'd talk with John about what the company is doing, and why he believes search technology is so important to apply to recruiting. Recruiters can access that search technology in one of two ways.

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D2 Technologies Buys Webia Technologies

socalTECH

Santa Barbara-based D2 Technologies , which develops embedded IP communications software, reports today that it has acquired Webia Technologies , a developer of products for the Google Android OS platform. technologies voip software embedded android webia merger acquisition

Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Tealium now has about 700 customers, including major companies in healthcare, financial services, travel, and technology, Lunsford said.

RightScale, Zend Tie On PHP Platform

socalTECH

Santa Barbara-based RightScale , the cloud management software developer backed by Tenaya Capital , DAG Ventures, Benchmark Capital , Index Ventures , and Presidio Ventures, and PHP developer Zend Technologies , said today that they have launched a jointly developed solution for deploying and managing PHP applications.

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FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology.

TZ & GR Present REACH | Disruptive Technologies Impacting the Future of Gaming

Tech Zulu Event

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. The post TZ & GR Present REACH | Disruptive Technologies Impacting the Future of Gaming appeared first on TechZulu.

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NextVR Includes Light Field Technology In 3D VR Technology

socalTECH

Laguna Beach-based NextVR , which is developing technology to capture 3D, broadcast-quality virtual reality, said today that it will be adding "light field" capture technology to its platform. Light field technology--allows for capture of more than just the usual visual information in a scene and allows for refocusing on elements in a scene after the fact. That technology was first brought to market by camera maker Lytro.

Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. brand affinity technologies venture capital ryan chad steelberg endorsement celebrity

Ownzones Launches Media Management Platform

socalTECH

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. The company said its new product, Zypline, helps media owners deliver video to OTT platforms, automating and simplifying the process of distributing content to Roku, Hulu, Verizon, Comcast, LeEco and other OTT platforms.

Rutkowski Gets New Platform on KFWB

socalTECH

Ken Rutkowski , the well connected Los Angeles founder of networking group METal International and KenRadio , has a new platform for his musings on technology and media, on a new show on KFWB.

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Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Technology is essential for businesses that want to gain an edge over competitors in today’s world. However, many business owners neglect to take advantage of these new technologies because they believe that they are only available to large corporations. CRM Platforms.

How This Founder Wants to Apply Her Technology to Help Save the Planet’s Resources

Both Sides of the Table

link] And I think we’re all rooting for the Rebecca’s of the world to develop platforms to help us evolve our world and deal with the kind of resource-constrained systems we will likely encounter.

Emotional Intelligence Technology To Light Up Santa Monica at 2015 Twilight Concert Series At The Pier

Tech Zulu Event

Utilizing technological innovations spun out of the renowned MIT Media Labs and visual artistry by GMUNK , TrueCar is melding the company’s data analysis and visualization abilities with new, entertainment technology. Truly a sight to see, TrueCar brings L.E.D.

Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

The ten companies in this year’s program represent a diverse cross-section of technologies, and are inspired by their visions for the applicability of these technologies in the media space. Video Engagement Platform.

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Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub.

Non-Profits Telling Stories Through Technology

Tech Zulu Event

After college Brandon put forth his knowledge of business to work and built his first company and the platform for his future business venutres, Audiolife – a direct-to-consumer eCommerce company. Loaded with his technology and merchandise background, GoodThreads was born.

LA Tech Success | SGN to Assemble ‘All Star Team’

Tech Zulu Event

Let’s face it, while the last couple of decades have produced amazing growth in the fields of technology, the economy however has been in a bit of a slump.

Qualcomm Announces Connected Car Platform

SoCal Tech Calendar

San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. According to Qualcomm, its new Qualcomm Connected Car Reference Platform is aimed at accelerating the adoption of advanced connectivity into connected cars, and includes the integration of wireless technology such as 3G/4G LTS, GNSS, Wi-Fi, Bluetooth, and other protocols with other features, and more.

DealOn Sued Over Group Buying Technology

socalTECH

DealOn provides a white labeled and co-branded deals platform, and an online exchange for trading deals with other deal sites. DealOn , the developer of white label group buying software which was acquired by Woodland Hills-based ReachLocal , has just been sued over patent infringement by group buying site Tippr. According to a court filing, KashLess, Inc., the parent firm of Tippr, has sued both DealOn LLC and BuyWithMe, Inc., another group buying site, over patents held by Kashless.

Cornerstone OnDemand Signs Broadcast Technology Firm

socalTECH

Santa Monica-based Cornerstone onDemand , the provider of talent management software, reported today that it has signed Grass Valley , a provider of broadcast technology and professionals services, as a customer. Cornerstone said that Grass Valley is using its Extended Enterprise platform, to manage online training for its customers and resellers.

SRCH2's Plan to Arm The World With Enterprise Search Technology

socalTECH

In the arms race of search technology, only the big guys -- Google, Microsoft -- seem to be able to keep up with all of the innovations in the space. Those devices worked great, but unfortunately, they''re juts not up to speed on the newer innovations in big data and the technology world.

SGN Launches Cross-Platform Development Tool

socalTECH

Los Angeles-based social and mobile game development firm, SGN , said today that it has launched a new tool called MasterKey, which it says can be used to develop cross-platform titles. gaming development tool cross platform videogame software mobile android social facebook

Worlize | Virtual World Tied To Facebook, Twitter and Now Your Blog

Tech Zulu Event

Worlize is a user-created social gaming and chat platform for Facebook and social networks including Twitter, MySpace and OpenSocial. The 2D platform brings together a new world of interactivity for users, including the ability to play and create their own worlds and games.

XIFIN Wins Life Technologies

socalTECH

San Diego-based Xifin , which develops cloud-based software for managing healthcare diagnostics and payments, said today that it has been selected by Life Technologies Corp. XIFIN said that Life Technologies is using its revenue cycle management platform for its new, CLIA-certified laboratory services business.

ValueClick Launches New Platform Offering

socalTECH

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and technology assets into a single solution.

Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest.

Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Finally we get to: Peter Coffee , Director of Platform Research, Salesforce.com His premise is that we should be beyond having to buy servers, software, or any other infrastructure. VRM - his company - goal is to provide a Level 4 platform.

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