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Specific Media Adopts Advertising Option Icon

socalTECH

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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Gaikai Names Strategy Head

socalTECH

Reeves joins the firm from Electronic Arts, where she was Senior Vice President/COO Global Online. Gaikai is venture backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital. She also served as SVP of JAMDAT Mobile.

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Interview with Neville Spiteri, TheBlu

socalTECH

Neville Spiteri: We are a digital media startup, building a next generation studio that it is focusing on creating entertainment and web media, that scales to tens of hundreds of thousands of people, and potentially millions around the world. We see the web having untapped potential for creating its own medium for artistic expression.

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Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Dragon Age / Electronic Arts, Kevin Tancharoen / Mortal Kombat- Warner Bros Interactive and Veronica Belmont’s social media campaign for General Motors. At Agility Studios, closed Puma deal for integration into director Jon Chu’s LXD dance web series, now at Paramount Digital. 9:30-10p Networking. georgeruiz.