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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This post looks at the implementation details of HTML 5 video. Great stuff.

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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. Aggregate metrics. See the books I recommend to friends. as you go.

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