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In association with some of the regions top trade associations/social networking groups and industry hosts, DFR '09 promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.
Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS). Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. Total raised: $17.0mm. Read more: TechCrunch. Total raised: $30mm.
It''s not just about banner ads, it''s a tool that allows you to integrate with an ad network, giving you the flexibility to pick what ads and offers you want, where in your app. You get an email, tap on a link, a notification pops up, and the app installs on your phone. It''s for beta testing of apps. We''re now both Android and iOS.
Panelists will offer concrete insights into a variety of mobile marketing and content issues: campaign sizes, appropriate approaches to measurement, SMS vs WAP banners vs in-app advertising, emerging ad formats, ROI vs online display, search and email, along with the impact of targeting on performance.
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