Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. So PPC (pay-per-click) advertising on social networks has performed poorly to date. We have spam filters for our email. Why do you think this form of advertising will be effective?

Ideas 286

Ideas Advertising Google Technical Review 286