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Three questions to answer about your COVID response

Berkonomics

But that good news will not help you if you run out of money during the time it takes for these to happen. Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Do you still need marketing costs when there is no-one out there buying new product? Everything will recover.

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Take advantage of the good times to build stakeholder loyalty.

Berkonomics

If there is no closer connection to the corporation, when times are tough for any reason, it is these employees that make it tough for management to gain understanding and consent for actions that must be made such as missing payrolls, making layoffs, or abandoning pre-announced plans. Investor loyalty is most tenuous of all.

Layoffs 240
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Leaping off the cliff: Making your business virtual

Berkonomics

These same CEOs sit in their corner offices and email the COO in the next–door office and call their VP of Sales rather than walking down the hall. Overnight, just about every company went into a hiring freeze and massive layoffs dominated the news. Not a good time to be in the recruitment business.

Layoffs 120
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Create stakeholder loyalty when times are good.

Berkonomics

If there is no closer connection to the corporation, when times are tough for any reason, it is these employees that make it tough for management to gain understanding and consent for actions that must be made such as missing payrolls, making layoffs, or abandoning pre-announced plans.

Layoffs 136