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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. and Overture Services.

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Ten of Southern California's Top Software Companies

SoCal Delicious

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort. operations (and its technical founders) in Anaheim--does a much better job of handling transactional email delivery than they ever.