Email Metrics Sales Writing 
Both Sides of the Table
MAY 14, 2018
I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. I would likely open up your deck, read it again and begin contemplating your company again.
Both Sides of the Table
MAY 19, 2018
For starters you have to realize that fund-raising is a sales process. A brochure is an easy out for you in the sales process without being rude. We did some outbound sales & marketing, we responded to some inbound enquiries that came “over the transom” from marketing activities and we responded to RFPs (requests for proposal).
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Startup Professionals Musings
FEBRUARY 5, 2020
Funding is depleted before customer sales ramp up. Keep control by writing every check personally, and manage receivable and payables tightly. Examples abound of startups who had to pivot for success, including Twitter moving from podcasts to social commentating, and Yelp moving from email to online.
Both Sides of the Table
MAY 27, 2013
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.
Startup Professionals Musings
APRIL 9, 2012
You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.
Both Sides of the Table
JULY 24, 2016
What you Before Sets the Course for How Well the Day Goes Make sure you send your financial and operating metrics no less than 72 hours before the board meeting — even better if it can be a week in advance. It shouldn’t be the place where they ask why you have 8 sales reps and not 6. So here’s a short guide to achieving that.
Startup Professionals Musings
FEBRUARY 3, 2011
You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.
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