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With Greathouse Comes Great Responsibility

InfoChachkie

On the first day of class, Professor Greathouse told his students, “Take a look around the class, these are the people you will most likely start a company with,” and boy was he right. For a video interview between John Greathouse and Kevin O’Connor, check out: Kevin O’Connor Shares The Secrets Of Business Success. Share and Enjoy.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

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