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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. My list of excuses includes: product, pricing, competition and lack of sales support.

Startup 319
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Why are Good Business Plans So Rare These Days?

Startup Professionals Musings

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Sample 92
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A Business Plan is for You First, Then for Investors

Startup Professionals Musings

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Sample 96
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Investors Don’t Fund Startups Without a Good Plan

Startup Professionals Musings

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Startup 91
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. This one had better grab their attention, or they won’t look further. Executive team.

Summary 97
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. This one had better grab their attention, or they won’t look further. Executive team.

Summary 90
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How to Improve Hiring at Startups

Both Sides of the Table

Example: Work Experience can be broken down into: has managed a team, has led direct sales efforts, has worked for a startup before, etc. I set up an auto-responder that tells people what the process is when they email us (on some occasions I did this manually). and then sub categories underneath. Dedicate enough time to this.

Startup 301